Nu South Sports
Due to the demand from consumers, Nu South Lemonade began entering into sports-interest markets with phenomenal acceptance. The markets include Auto-Racing with the NASCAR Truck Series, ARCA Re-Max Series, NASCAR Nationwide Series, along with Professional Soccer. A signature part of Nu South Lemonade’s innovative NASCAR program is the Nu South Racing Family – a collection of veteran drivers and rising stars. This part of the Nu South family participates in events across the United States.
With the continued support of these consumers, and the interest of many athletes, Nu South Lemonade wanted to bring something new and exciting to the retail product line that would be appealing to their everyday lifestyle, and would reach further into other markets.
Today, Nu South Lemonade remains dedicated to supporting people around the United States who have the passion for living life to the fullest-by creating new thinking, new flavors, new lemonade for a Nu South.
Nu South Lemonade is Worldwide in Sports
Over the years United Beverage Group has worked with many sports talents and organizations Worldwide. The following are just a few:
- Frank Kimmel
- Steve Wallace
- Jamar Beasley
- TJ Bell
- Matt Carter
- Rusty Wallace Racing
- Clement Racing
- TRG Motorsports
- ARCA Series
- Detroit Ignition
- SMI Properties
